BEDAT & CO GENEVE, creator of fine timepieces for women, was founded by Madame Simone Bedat, a Swiss national with a lifetime of experience working at the very top of the Swiss luxury timepiece industry.This quote from Madame Simone Bedat goes directly to the heart of why BEDAT & CO was founded: After a lifetime in the Swiss watchmaking industry watching 50% of the world's population being ignored, I decided to do something. BEDAT & CO was that something; a luxury timepiece brand founded by a woman for women.BEDAT & CO is celebrated for the superb attention they bring to every detail during the design and manufacturing process of each and every timepiece form and function in perfect, captivating harmony. BEDAT & CO watches are crafted for successful, independently minded and cosmopolitan women, with a unique aesthetic vision and an unwavering belief in comfort, emotion and style.BEDAT & CO is about style, bearing and elegance, rooted in the watchmaking tradition, but reinterpreted with their own uniquely contemporary and refined touch. Feldmar Watch Company is delighted to be an authorized BEDAT & CO watch dealer. Discover for yourself why BEDAT & CO is dedicated to creating extraordinary designs exclusively for women.